| The Technology of History
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Abstract:
Significant historical transitions are characterized by technological
innovations that trigger changes in the way humans think, then how they
work, then how they organize themselves to scale work. The impact of these
innovations are measured in centuries and millennia, and are accompanied
by changes in primary transforming economic resources.
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Biography
Stephan H. Haeckel is President of Adaptive Business Designs, past Chairman of
the Marketing Science Institute, and retired Director of Strategic Studies at
IBM's Advanced Business Institute (ABI).
At the ABI Steve created, developed and pioneered the sense-and-respond concept
of adaptive business design. He coined the term in 1992, and introduced it to
a larger audience in a 1993 Harvard Business Review article with Richard Nolan.
Through his courses, articles, speaking engagements and consulting activities
he made "sense-and-respond" an integral part of the business strategy
vocabulary. His book, Adaptive Enterprise, provides organizational leaders with
a comprehensive framework for adaptiveness, introducing important new principles
for business strategy, structure and governance. The book, now in its second
printing, has been translated into several languages, and is the basis for successful
classes and lectures given at the ABI and at leading business schools. Other
publications have appeared in several books, and as articles in the Harvard
Business Review, Sloan Management Review, Planning Review, Long Range Planning,
Marketing Management Magazine, The IBM Systems Journal, and The Journal of Interactive
Marketing.
An advisor to senior executives at a wide variety of private sector, not-for-profit,
education and public sector organizations, Haeckel is an international authority
on customer-value growth strategies. In 2003, he became an Advisor to the Office
of Force Transformation's "Sense & Respond Logistics Project"
in the Office of the Secretary of Defense. He is a frequent speaker to executive
audiences in the United States and abroad. Business strategy, marketing, knowledge
management, information, and human resources executives have been particularly
interested in understanding the implications of adaptive, customer-back business
designs for their disciplines.
Haeckel's IBM career included responsibilities as a marketing executive in
Europe and on IBM's corporate staff, where he headed the project that resulted
in IBM's decision to enter the commercial systems integration business. He was
a coauthor of IBM's successful services strategy.
Haeckel is an adjunct faculty member at the IBM Advanced Business Institute,
Chairman of the Experience Management Institute, and a founding member of the
Homeland Security Council of the American Management Association. From 1985
to 1986 he served on the Advisory Council of the Federal National Mortgage Association.
In 1994, he was named to the panel of judges for the McKinsey Awards, which
recognize the two best articles published each year in the Harvard Business
Review. He has engineering and MBA degrees from Washington University in St.
Louis.
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