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on the Coevolution of Technology-Business Innovations |
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Co-Chair and Day 2 Moderator
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Biography
Doug McDavid is an Executive Research Consultant with IBM's Almaden Research Lab.
He specializes in bridging the gap between business people and technologists.
Mr. McDavid has over 30 years of experience in information management, information
systems and application development. In 2000 he was elected to the prestigious
IBM Academy of Technology. He has taken leadership roles and performed hands-on
modeling and requirements definition on numerous successful customer engagements
in such diverse areas as insurance, public utilities, cellular, manufacturing,
CPG, and travel. He wrote much of IBM's standard methodology in the business domain,
and is an expert in the adaptive enterprise approach, as well as the Theory of
Constraints. He led development of an enterprise database for the world's largest
value-added data communications carrier that supports network management, fixed
asset tracking, internal and external order processing, usage-sensitive and fixed
monthly billing, and telco bill reconciliation, from a single, integrated database.
He has numerous publications and speaking engagements on techniques to bridge
the semantic gap between business issues and technology.
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